Ultra Sensitive range - new look coming soon
For extra sensitive skin

A complete range for the home and body, formulated for sensitive skin


For the half a million New Zealanders with asthma, and the one in three with allergies, the Sensitive Choice® Blue Butterfly identifies products that have been rigorously assessed by an independent panel of health professionals.


At ecostore we use essential oils and fractions like citrus, eucalyptus, lavender and patchouli in most of our products because they smell beautiful and they're more sustainable than synthetic fragrances from petrochemicals. But these can cause an allergic reaction for extra sensitive people, which is why we developed our Ultra Sensitive fragrance free range to be extra gentle and just as effective. So they’re a better choice for those with sensitivities.


Our most popular home and body products have also been dermatologically tested for people with sensitive skin, to help reduce the risk for those living with asthma or allergies.

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25 Products