Use a little, save a lot
We believe there’s a lot of truth to the old saying ‘less is more’ which is why we formulate our products with the least amount of chemicals at the lowest concentrations to get the best results. We don’t use bulking agents or fillers that give a misleading idea of value and the concentrated goodness of our products means you don’t need to use as much, saving you money overall.
Here’s how we compare to the market leaders in laundry powder and autodish powder in terms of cost per wash
| ecostore 1kg Dish powder | 18c |
| Market leader | 34c |
| ecostore 1kg Laundry powder | 28c |
| Market Leader | 42c |
Number of washes and cost per wash
| ecostore 1kg Laundry Powder | 32 washes | 28c |
| Market leader | 23 washes | 43c |
| ecostore 1kg Laundry Powder (Front loader) | 64 washes | 14c |
| Market Leader | 22 washes | 45c |
(Figures as per November 2011 average NZ supermarket pricings)
Use a little, save a lot
Our laundry powder is super concentrated which means you only need to use 35ml per standard wash in a top loading machine and half as much as that in a front loading machine. To make it easier to measure out the correct amount we’ve included a handy measuring scoop inside the box. Our HDPE plastic scoops are made from 100% post consumer regrind.
Standard washes
| Front loader | ½ scoop | 64 washes |
| Top Loader | 1 scoop | 32 washes |
Large or heavily stained load in hard water
| Front loader | 1 scoop | 32 washes |
| Top Loader | 1 ½ scoops | 21 washes |

Perfection is achieved not when there is nothing more to add, but rather when there is nothing more to take away. Antoine de Saint-Exupéry
Myth Busting – Eco cleaning products cost more.
If you steer clear of products that use cheap bulking agents and choose more concentrated products, you’ll use less and save money overall.
Our products are safely concentrated which means people only need to use a little each time. For example ecostore 1kg laundry powder gives more than a third more washes than the ultra concentrates of other leading brands.
Economically concentrated
We know it can be expensive to buy healthier plant and mineral based products but we’ve found a way around this by safely concentrating our formulations.
This means a little really does go a long way, saving you money by cutting down significantly on cost per use. Our 1kg laundry powder averages 32 washes!

