Concentrated for Value

Guided by the Einstein principle that 'the simplest solution is the most elegant', our research and development team uses the least number of ingredients at the lowest concentrations to get the best results. We don’t use bulking agents or fillers that can give a misleading idea of value and the concentrated goodness of our products means you don't need to use as much, saving you money overall.

Perfection is achieved not when there is nothing more to add, but rather when there is nothing more to take away.
Antoine de Saint-Exupéry 

Here's how we compare on price.

How we compare for cost per wash.

(Nov 2011 average NZ supermarket pricings)

ecostore laundry powder is super concentrated - one small scoop is all it takes for a standard wash in a top loading machine and half as much in a front loader. We include measuring scoops inside our boxes which are HDPE (High Density Poly Ethylene) made from 100% post-consumer regrind. 

Standard washes per pack:

 

Large or heavily stained loads in hard water