Our plant and mineral-based baby care range is a safe and gentle choice to nourish and protect your baby’s delicate skin and hair. Each product has been carefully formulated to match the oils and amino acids naturally found in babies’ skin, for gentle cleansing without removing the oils naturally present in their skin. Among the soothing and nourishing ingredients are creamy goat’s milk, a gentle lavender and geranium blend, native horopito extract and enriching cocoa and shea nut butters.
But caring for baby is as much about what we leave out as what we put in. Your baby’s skin is more vulnerable to the potentially harmful effects of nasty chemicals sometimes found in baby care products like propylene glycol, sodium laureth/lauryl sulphate, mineral oil, and synthetic perfumes and dyes. We use safer and healthier plant and mineral based ingredients instead, helping them get the best start in life.
Our products are:
Our products proudly carry the PETA (People for the Ethical Treatment of Animals) logo, and we have signed their statement of assurance which verifies that we don’t conduct or commission any animal tests on ingredients, formulations, or finished products, and pledge not to do so in future. www.peta.org
None of our plant-based ingredients come from GE stock such as corn and wheat. While we’re strongly against GE field trials, we believe there’s a place for the ethical development of GE in laboratories for the production of medicine such as insulin, and for some cleaning product ingredients like enzymes.
We undertake independent environmental testing to make sure that, where appropriate, our products are suitable for greywater systems.
We’re reducing waste wherever we can and using a mix of recycled and recyclable materials for our packaging. We're also changing our bottles to the new Carbon Capture™ Paks made from renewable sugarcane crop, which draws CO₂ out of the atmosphere as it grows. Carbon Capture™ Paks are 100% recyclable.