Our promise: Safer for you and the world

We carefully select gentle plant and mineral-based ingredients that let you and your family choose a better tomorrow, and take harmful chemicals out of your home. It can be really hard to know what’s in the products you buy every day to care for your skin or to clean your home, which is why we’ve worked really hard to make products you can trust.

natural cleaning home beauty products

We know you need to love what we put in our products to make them a part of your life every day. What you put on your skin is just as important as what you eat, and should be just as nourishing. It’s no coincidence that people tell us our face, skin and body care products smell wonderful and feel luxurious – it happens by design.

Our skincare range is rich in moisturing ingredients like avocado, jojoba, coconut and argan oils, and shea butter. They closely match the natural oils that protect your skin barrier. And creamy goat’s milk adds a luscious texture to one of our soaps, while we’ve chosen manuka honey and kelp as a gentle and effective blend to nourish and exfoliate.

They’re light and moisturising, and closely match the natural oils that protect your natural skin barrier.

When it comes to cleaning your home, you can rely on our formulas for top performance and product that won’t leave residues that might be harmful. In a world where tens of thousands of chemicals are available for manufacturers to include in their products, we employ the precautionary principle. If there’s any doubt about an ingredient’s safety, we’ll look for a safer alternative.

We use resources like the Environmental Working Group Cosmetic database to help us weigh the safety of each ingredient. And we continually assess new options to make sure our formula choices are at the leading edge.