Formulated from the latest generation plant-based ingredients, our ultra concentrated laundry liquid cleans effectively and economically. Being free of things like optical brighteners, phosphates and synthetic fragrances means it's kinder to your skin and ideal for those with sensitive skin or allergies.
Performance: Our laundry liquid has been independently benchmarked against the market leader to ensure excellent results.
Use a little, save a lot: Our laundry liquid is safely super concentrated to give you many washes per pack. To help you use only as much as we recommend, we've included a handy measuring cap on the smaller bottles, so you get the most washes per pack:
500ml = 14 washes
1L = 28 washes
2L = 56 washes
5L = 140 washes
20L = 560 washes
New front loaders: You are sometimes required to run an empty first cycle in your machine with a dose of detergent to get it ready for use, however our laundry liquid is not suitable for this. It contains eco surfactants which are naturally high foaming (the addition of clothes to your wash helps reduce this foam). We suggest using our laundry powder for the first wash. Once the front loader has been readied for use it is absolutely fine to use our laundry liquid in your front loader.
Renewable sugarcane plastic: Our bottles are made from renewable sugarcane plastic, which is 100% recyclable and helps to reduce your carbon footprint.
Safer for our environment: Our laundry powders and laundry liquids have been approved by NZ's premier eco-labelling authority Environmental Choice (Laundry detergents License No. 0212112). This is your guarantee that we are committed to environmental leadership and that these products are less harmful to the environment. With proper greywater systems in place, the water from your machine or hand-wash can safely be re-used on your flower gardens, lawns and trees. Suitable for septic tanks.
Sustainable manufacturing: Our laundry liquid is made in NZ to the strictest environmental standards in our ISO14001, Enviromark Diamond and CarboNZero certified factory.
What ecostore customers say about our products
My favourite is the laundry liquid - it makes my clothes and linen crispy clean and sweet smelling. I thought nothing could beat the eucalyptus until I found the geranium and orange, it's heavenly.- Ali
While on holiday we shopped at a different supermarket and discovered your laundry liquid. Lo and behold our daughter's eczema cleared up! it was like a miracle! Not only that but we are very happy with how clean and bright our clothes are.- Greg
Your laundry products are amazing! Get clothes lovely and clean without overloading with fragrances and fillers.- Rachel
I have just started using the ecostore laundry liquid and I would never go back to traditional laundry products. All of our clothes and towels feel incredibly soft, clean and smell divine! I personally think the product is so soft on the fabrics, they will last much longer.- Samantha
My one favourite would be the laundry liquid . So delicious snuggling into line dried sheets after wash day.- Stephanie